Free SACE Tourism Flashcard Review
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Name the main sectors of the tourism industry.
Transport; accommodation; attractions and activities; hospitality (food and beverage); travel distribution (travel agents and tour operators); events and MICE; and tourism associations and government agencies that support the industry.
Which sector does an online travel agency belong to?
Travel distribution: it does not provide the travel product itself but sells and books transport, accommodation and tours supplied by other operators, usually earning a commission.
Give one example each of a natural, a built and a cultural attraction.
Natural: a gorge or reef. Built: a theme park or aquarium. Cultural: an art gallery, heritage site or Aboriginal cultural centre.
What does MICE stand for?
Meetings, incentives, conferences (or conventions) and exhibitions (or events): business tourism, which usually brings high-yield visitors outside peak holiday periods.
Is a business classified by who owns it or by what it does?
By what it does for visitors. A government-owned museum is still an attraction, and a privately owned ferry is still transport.
What are the three regions in a whole-of-system model of tourism (such as Leiper's)?
The traveller-generating region (where trips begin and demand is created), the transit route (the journey, including stopovers) and the tourist destination region (the main purpose of the trip).
Why does a systems view of tourism matter in an exam answer?
It shows that a change in one part, such as a cancelled flight route or a new hotel, affects other sectors and the whole visitor experience, which lets you explain interdependence rather than describe businesses in isolation.
In a systems model, where would a two-night stopover in Singapore on the way to London sit?
On the transit route: it is part of the journey to the main destination, not the destination region.
What does interdependence between tourism sectors mean?
Each sector relies on the others to deliver a complete visitor experience; for example, accommodation needs transport to bring guests, and attractions need accommodation and hospitality for visitors to stay longer.
What is a tourism package?
Two or more travel products from different sectors (for example flights, accommodation and a tour) sold together for one price, often by a tour operator or through collaboration between businesses.
Give two benefits of collaboration between tourism businesses.
Shared marketing costs and access to each other's customers; a more convenient, better-value product for visitors that can lengthen stays and increase spending.
Give an example of collaboration between the cruise and attractions sectors.
Shore tours: a cruise line sells local operators' tours (such as a wildlife cruise or winery visit) to passengers during a port call, giving the operator customers and the cruise line extra revenue.
How can collaboration help solve a problem such as seasonality?
Businesses can jointly create and market off-season packages or events, such as a winter festival with accommodation and dining deals, to spread demand across the year.
Name one tourism role of each level of Australian government.
Federal: visas, border control and international marketing (Tourism Australia). State: destination marketing, event investment and national parks (in SA, the SATC and the environment department). Local: local infrastructure, planning approvals and visitor information centres.
Why do governments invest in tourism infrastructure?
Roads, airports, jetties and amenities are expensive public goods that individual businesses would not build alone, yet they enable visitors to arrive and spend, which creates income, jobs and tax revenue.
Why do state governments fund major events?
To attract visitor spending, generate media exposure that markets the destination, fill accommodation in quieter periods and encourage repeat visits.
What is a tourism levy or bed tax?
A charge on visitors, such as a per-person entry fee or a percentage added to accommodation, usually used to fund impact management, infrastructure or marketing on a 'user pays' basis.
Give one benefit and one cost of a tourism levy.
Benefit: raises funds for managing visitor impacts. Cost: higher prices may deter price-sensitive visitors and reduce business revenue.
What is the difference between internal and external regulation in tourism?
Internal regulation is set by the industry itself, such as voluntary codes of conduct or accreditation schemes; external regulation is imposed by governments through laws, licences and permits.
Give an example of external regulation of a tourism activity.
Laws setting minimum approach distances for whale-watching vessels, or licences limiting the number of operators in a marine park.