Free HSC Business Studies Flashcard Review
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Define operations management
The process of managing resources and activities to convert inputs into outputs that satisfy customer needs. Involves planning, controlling, and improving production processes.
What are the key inputs in the transformation process?
Materials (raw materials, components), Labour (human resources and skills), Technology (equipment, systems, information), Capital (finances, facilities), and Information (data needed for decision-making).
Define lean production
A production strategy focused on minimising waste, reducing costs, and improving efficiency. Eliminates non-value-adding activities and aims for continuous improvement (kaizen).
What is just-in-time (JIT) production?
A manufacturing approach where materials and products are produced or received only when needed, reducing inventory holding costs and minimising waste storage.
Define total quality management (TQM)
A management philosophy that emphasises continuous improvement in all aspects of business operations, with focus on meeting customer requirements and preventing defects.
What is supply chain management?
The coordination and management of all activities involved in sourcing, procurement, conversion, and logistics of products from supplier to end consumer.
Define globalisation in business context
The process of increased interconnection and interdependence of world economies, markets, and businesses, enabled by technology, reducing trade barriers, and increased capital flows.
List three impacts of globalisation on operations
Access to cheaper labour and materials; expansion into new markets; increased competition; need for standardised quality; pressure to outsource or relocate production.
Define the marketing process
A systematic approach to identifying customer needs, developing solutions, and delivering value. Includes situational analysis, strategy development, implementation, and evaluation.
What is situational analysis in marketing?
An examination of the internal and external environment affecting a business. Includes SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and market research data.
Define segmentation in the STP framework
The division of the total market into distinct groups of consumers with similar characteristics, needs, or behaviours based on demographic, psychographic, or behavioural criteria.
What is targeting in marketing strategy?
The process of selecting one or more market segments to focus marketing efforts on, based on attractiveness and company capability to serve that segment.
Define positioning in the STP framework
Creating a distinct and valued perception of a product or brand in consumers' minds relative to competitors, communicated through marketing strategies.
List the 4Ps of the marketing mix
Product (goods/services offered); Price (cost to consumers); Place (distribution channels); Promotion (communication and advertising to customers).
What marketing mix decisions does Product involve?
Brand name, design, features, quality, packaging, warranties, and product variety. Directly addresses customer needs and expectations.
What are Price strategy considerations?
Cost-plus pricing, competitive pricing, penetration pricing, premium pricing, psychological pricing. Must balance profitability, customer perception, and competitive position.
Define Place in the marketing mix
The distribution channels and locations where products are made available to consumers. Includes retailers, wholesalers, online platforms, and direct sales.
What does Promotion in the marketing mix include?
Advertising, personal selling, public relations, sales promotion, and direct marketing. Communicates product benefits and persuades customers to purchase.
Define the product life cycle
The four-stage cycle describing a product's life from introduction through growth, maturity, and decline. Each stage requires different marketing and operational strategies.
Describe the Introduction stage of product life cycle
Product is new to market. Characteristics: high costs, low sales, heavy promotion, limited distribution. Focus on creating awareness and establishing market presence.