ATARMAxxing · WACE Year 11 Business Management and Enterprise revision notes
Market research and marketing planning
Unit 1 — Business success at a national level · Management — Marketing
What this note covers
- Markets, market size and market share
- Segmentation and useful customer profiles
- Researching customers and competitors
- Building a coherent marketing plan
4 sections · 8 key terms & formulas · 4 common mistakes
Common questions
What does the WACE Year 11 Business Management and Enterprise note "Market research and marketing planning" cover?
This note has 4 sections on Market research and marketing planning. It includes 8 key terms and formulas, plus 4 common mistakes. It covers 1, Management — Marketing. The full section list is shown under “What this note covers”.
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A sample section is free on the WACE Year 11 Business Management and Enterprise hub. Full topic notes unlock with the Mastery Pack, one payment, no subscription.
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2 original practice exams with worked solutions, 10 revision notes, 100 practice questions and 120 flashcards.
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