ATARMAxxing · VCE Year 11 Business Management revision notes
Marketing a business
Unit 2: Establishing a business · Unit 2 Area of Study 2: Marketing a business
What this note covers
- Why marketing matters: customers, loyalty and objectives
- Market research and market segmentation
- The marketing mix: the 7 Ps, pricing, product, promotion and place
- Public relations, ethical marketing, the marketing plan and technology
4 sections · 12 key terms & formulas · 6 common mistakes
Common questions
What does the VCE Year 11 Business Management note "Marketing a business" cover?
This note has 4 sections on Marketing a business. It includes 12 key terms and formulas, plus 6 common mistakes. It covers U2, Unit 2 Area of Study 2: Marketing a business. The full section list is shown under “What this note covers”.
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2 original practice exams with worked solutions, 6 revision notes, 60 practice questions and 72 flashcards.
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