ATARMAxxing · TCE Year 11 Business Studies revision notes
Marketing Management
Unit 5: Marketing Management (30 hours) · Unit 5: Marketing Management (30 hours)
What this note covers
- The marketing concept and the marketing planning process
- Market research, segmentation, differentiation and positioning
- The marketing mix, pricing and break-even pricing
- Evaluating marketing performance and legal and ethical issues
4 sections · 13 key terms & formulas · 6 common mistakes
Common questions
What does the TCE Year 11 Business Studies note "Marketing Management" cover?
This note has 4 sections on Marketing Management. It includes 13 key terms and formulas, plus 6 common mistakes. It covers U5, Unit 5: Marketing Management (30 hours). The full section list is shown under “What this note covers”.
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2 original practice exams with worked solutions, 6 revision notes, 60 practice questions and 72 flashcards.
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